about.
With seven+ years of experience, Guilherme has worked with both small and large marketing agencies, contributing to key projects that drove results and impacted both his professional growth and the brands he collaborated with.
During this journey, he gained solid expertise in marketing, communication strategies, and digital content creation across diverse sectors, with a focus on finance, food, tourism, telecommunications, and retail.
Some of the notable clients he’s worked with include Itaú Unibanco, Burger King Brazil, Faber-Castell Brazil, TIM, AquaRio Aquarium, Christ the Redeemer (Paineiras Corcovado), BioParque Zoo, and others.
personality.
Problem solver, adaptable, hard worker, creative, flexible, emotionally intelligent, organized, proactive in self-research, curious, communicative, extroverted, humorous, confident, friendly, and focused.
education.
Postgraduate in Marketing and Digital Strategies
Conquer School, 01.2024 - 07.2024
Bachelor’s Degree in Graphic Design
Estácio de Sá University, 2018 - 2023
trusted by.
experiences.
Art Director
Orla Rio
Sep. 25 - Current
7 months
Rio de Janeiro, Brazil,
In-person
Multidisciplinary design lead, responsible for all internal and external marketing communications and supporting all 11 departments of the company. Orla Rio is a concessionaire that manages over 300 kiosks along Rio de Janeiro’s main tourist beaches.
Developments: campaign key visuals and its digital/physical deliverables, 438 pages annual report book, environmental design of 2 big events, wayfinding signage at the headquarters, vehicle wrapping and branding for the company fleet (trucks, cars, vans) etc.
Skills: Marketing Strategies, Art Direction, Communication, Sign Design, Environmental Design, Motion Design, Editorial Design, Typography, Problem-Solving, Responsibility, Adobe Photoshop, Adobe Illustrator, Adobe InDesign Adobe After Effects, PowerPoint.
Art Director
A-LAB Content Lovers
Aug. 24 - Sep. 25
1 year and 2 months
Rio de Janeiro, Brazil,
Remote
First 10 months, I developed social media content for Inteligência Financeira, a finance news platform that helps people make smarter investment decisions. The main challenge was handling the high volume of flash-news content.
The 3 last months, I’ve supported projects for Íon Itaú (finance), Porto Seguros (insurance), Sabesp (sanitation), and Merz Aesthetics (beauty).
Skills: Marketing Strategies, Typography, Motion Design, Art Direction, Communication, Problem-Solving, Responsibility, Adobe Photoshop, Adobe Illustrator, Adobe InDesign Adobe After Effects, PowerPoint.
Art Director
Grupo Cataratas
Jun. 24 - Aug. 24
3 months
Rio de Janeiro, Brazil,
In-person
Graphic support for six Brazilian tourist attractions, developing physical and digital material like institutional presentations, social media posts, restaurant menu, etc.
Attractions: AquaRio (aquarium), BioParque (Zoo), Paineiras Corcovado (Christ the Redeemer), EcoNoronha (Fernando de Noronha), Waterfalls of Iguaçu and The Three Borders Landmark.
Skills: Typography, Art Direction, Communication, Problem-Solving, Responsibility, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, PowerPoint.
Art Director
Sides
Jan. 24 - Jun. 24
6 months
Rio de Janeiro, Brazil,
Hybrid
Developed internal comunications for a TIM’s sales deparment.
TIM is one of the biggests phone companies in Brazil.
Skills: Typography, Art Direction, Communication, Problem-Solving, Responsibility, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe InDesign, PowerPoint.
Art Director
A-LAB Content Lovers
Jul. 21 - Jan. 24
2 years and 7 months
Rio de Janeiro, Brazil
Remote
My responsibility was to develop layouts for various types of social communication, such as Instagram Stories and Feed, LinkedIn and Twitter posts, and lettering for TikToks, among others. Additionally, I assisted in organizing the job process and ensuring timely delivery.
During my time at Itaú, we made history in the social environment. We established a disruptive strategy, focusing on the creator economy and co-creating content with TikTok and Instagram influencers. We achieved 1 million followers
on TikTok, secured a sponsorship at Rock in Rio, and achieved a top share of voice during the two-week festival.
At Burger King, we successfully executed over 20 campaigns, including the Barbie - BK Brazil partnership. This involved creating and adapting numerous key visuals for social media.
Main clients: Itaú (2 years), Burger King (6 months),
Faber-Castell (1 month)
Skills: Typography, Art Direction, Digital Strategy, Creators Economy, Communication, Problem Solving, Social Media, Responsibility, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe InDesign.
Trainee
In House MKT
Nov. 20 - Mar. 21
5 months
Rio de Janeiro, Brazil,
In-person
I collaborated with various companies in the creation of digital and physical materials, in addition to developing the visual identity for some of them.
Skills: Corporate visual identity, Social media, Entrepreneurship, Typography, Social media marketing, Communication,
Adobe Photoshop, Adobe Illustrator, Adobe Premiere,
Adobe After Effects, Adobe InDesign.
Freelancer
Jul. 19 - Present
+7 years
Rio de Janeiro, Brazil,
Remote
Clients that I personally acquired during my career as an Art Director/Graphic Designer, developing visual identities and managing social media with planning, photography, and creating assets and websites.
Skills: Art direction, Corporate visual identity, Social media, Entrepreneurship, Typography, Social media marketing, Communication, Responsibility, Website development, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe InDesign.
tools.
Photoshop
Expert
After Effects
Advanced
PowerPoint
Advanced
MidJourney
Intermediary
Illustrator
Expert
InDesign
Advanced
Figma
Intermediary
Framer
Intermediary
languages.
Portuguese Native
English Fluent
Spanish Advanced
courses.
Branding and Brand Building
TERA
Creating an Original Logo from Scratch
Tatabi Studio — Domestika
Foundations of Generative AI
TERA
AI Image Creator PRO
Human Academy
Design Thinking
TERA
Motion Insider
Motion Insider School
Brand Content and Branding
TERA
Art Direction for Creative Visual Branding
Linus Lohoff — Domestika
Principles of Conceptualization and Branding
Estúdio HUMAN — Domestika